When many business owners go in search of an Atlanta website design firm, visions of a beautiful, appealing design, great graphics, and the latest features dance through their heads. Unfortunately, many people think of content as words that get added to the pages of the site after it is developed. The fact is, content is one of the most important aspects of effective web design – and it isn’t ‘just words!’ Today, outstanding content is one of the most important elements of your overall website design, especially in terms of SEO.
When you talk with many website design firms, content development may be low on the list of things to discuss – if it’s even discussed at all. Content should not be considered an afterthought, and in fact should actually be one of the first considerations when developing a website. Content is what potential clients devour; it’s what answers their questions, provides information about your product/service, engages, even compels visitors to spend money. Sure, a visually attractive website with that ‘wow’ factor is important, but it’s the story you tell through the content that’s even more important.
Content is substance, and substance is powerful. In essence, telling a great story that gives the reader value equals substance. Fantastic website design is really the sum of all of its parts, including not only graphics, images, video, color scheme, layout, navigation, and functionality, but content. The relationship of all of these parts and how they flow are all important for capturing the attention of your visitor, and holding his/her interest. Great content (which, by the way, can be the text on a web page or blog article, a video, even a downloadable brochure) allows you to tell your story, let readers know what you offer, why it’s important for your audience to choose your company, and most important of all, how you can help them or provide the best solution.
At EBB Web Design, we understand how critical it is that a website looks amazing and is pleasing to the eye, however looks alone hold no substance! As an experienced web development company, our team understands the importance of learning exactly what story you want to tell, and developing a site that has not only great visual appeal, but substance as well – one that tells your story, and compels visitors to keep reading. Be sure you choose a team of professionals who understand the importance of content development. Choose EBB, and rest assured your website will accomplish your business’s goal!Google+