It’s the beginning of November, which means just a couple of months until – almost unbelievably – it will be 2014! Considering all of the recent Google updates and the fact that SEO as many people were practicing it has been turned on its head, will your company need to increase SEO budgets for the next year? Perhaps, if you want to stay in the game with your competitors.
Here are a few of the reasons businesses will want to consider upping the SEO budget in 2014, according to Search Engine Journal.
It you were “hit” by Google’s Penguin algorithm updates, recovering may be costly. If you aren’t sure about the validity of links coming into your website, a link profile audit may be in order. By having yours audited, it can be determined which may be unnaturally obtained in the eyes of search engines. Today, spammy link building practices are definitely OUT. Quality trumps quantity every time.
Developing a content marketing strategy is a must. Getting ranked highly in the search engines basically requires two things: Strong, relevant links, and high quality, shareable content. Publish fresh, engaging, and useful content often, making sure it suits the needs of your target audience. Today, it isn’t enough for your website pages and articles to be “unique.” Quality is key! The SEO firm you choose should offer content marketing in their scope of services.
Scaling up your social media efforts by outsourcing. If anything has changed significantly over the past two years, it is the impact of social media on successful online marketing. Search engines (and in particular, Google) “listen” to social media signals. Content that gets liked, shared, and re-tweeted grabs Google’s attention – meaning better search engine rankings for your company. Social media engagement also helps build your brand and put your products/services in front of a large audience of potential leads and customers.
Whether SEO becomes more expensive or not in 2014, your biggest concern should be to choose an Atlanta SEO firm who understands that search engine optimization and maintaining visibility online is very different from years past. Not just a two or three month effort, SEO is now a long-term strategy incorporating all of the things mentioned above.
At EBB Web Design, we provide a wide array of services for companies looking for success online. Let us help take your business to an exciting new level in 2014!Google+