Today, having a company blog is essential in your overall success online. For most companies, driving targeted traffic is one of the most difficult aspects of marketing. You may have the best blog on the web, but without traffic it just isn’t successful.
How can you increase the amount of traffic to your blog? Here are a few easy tips.
Create SEO friendly content. This may seem like a no-brainer, but so many blogs fail to incorporate content that is search engine friendly. Include your target keywords in post titles; throw them in a couple of times in the body of your post. Be careful here, though – you don’t want to “over-optimize,” but instead want to weave in SEO that doesn’t interfere with great content.
Share your news, ideas and thoughts with the world. If you’re just publishing your posts and ending it there, you’re missing out on an incredible amount of traffic. Share what you’ve written with others by using Facebook, Twitter, Google+ and other networks.
Research relevant keywords while you write. The AdWords Keyword Tool is a great tool for finding keywords and phrases that are related to your primary keyword. By using the “exact match” feature, you can see exactly how many people are searching on various related keywords per month, and how stiff the competition for those keywords is. The more you vary your keywords, the more diversified traffic you will attract.
Comment on relevant blogs. Look for trusted blogs that are relevant to your industry, those that attract a good amount of traffic. When you read a post you find interesting or valuable, leave a comment – and try to make it remarkable in some way, so that others who read your comment will click through to your blog/website.
Use your profiles, articles, etc. to connect to your blog. Profiles on social media sites, article and other web directories, YouTube, etc. should link back to your blog. So should your email signatures. The point is, any time you produce content, video or audio on the Internet, use every available opportunity to link to your blog.
No, you won’t build massive amounts of traffic to your company blog overnight, but with consistency, patience and perseverance, you will definitely see that your blog goes from what you might call stagnant to remarkable over time.
E.B.B. Interactive can help you with your blogging needs. Need content creation for your blog? SEO’d blog posts? We specialize in creating unique, quality, relevant blog content for companies. Call 877-323-0661 to gain access to our blog marketing portfolio!Google+