You’ve chosen your web design agency after much research and thought, and now comes the first step – the initial meeting to kick things off and get your project rolling. It may seem a little intimidating, and you don’t know what all will be discussed or what you can do to help make the meeting more efficient and productive. Not to worry – we’ve provided some guidance below.
Depending on the agency you choose, some will have you fill out a document or questionnaire that essentially outlines your audience, brand values, and your buyer persona, which is simply details about your ideal customer such as behavior patterns, goals, motivation, demographics, etc. This helps your web design agency in terms of the marketing challenges in your industry, objectives and goals, and also in thoroughly researching your biggest competitors prior to the kickoff of your website design. Some agencies collect this information in a document or brief, while others prefer to discuss the matter over the phone or in person to get an even better feel – sometimes talking it all out is a better way, and it certainly saves time!
Is the initial meeting going to be a long, drawn-out process? To be honest, it could take three or four hours. Be ready to carve out plenty of time on the day of the initial meeting, as this may be the most important day of your life in terms of developing and designing your company website, the “hub” of everything you do online. This meeting is where you’ll connect with all the members of the team, and get a feel for the agency’s culture and work environment. Because the design of your website is a huge step, it’s important to know the team members and each person’s role in the design process. It’s important to understand your web design agency and its members are your partners – and there’s nothing like a meeting to give you confidence and a better understanding of what’s involved.
Naturally, there will be lots of questions and answers on both sides. You want to better understand the process involved in designing your site, and your team must know everything possible about your brand – how it’s different from your competitors, your buyers’ pain points, and much more. All of this is essential in designing a website that reaches the right audience, answers your target customers’ questions, provides solutions to their needs, and sets your brand apart.
Don’t be surprised if you’re asked to choose a handful of your favorite websites and explain what it is about those sites you’re attracted to. What fonts and colors do you like, and do you prefer ample white space? What about icons and images? There are lots of details to go over, and your feedback during the initial meeting is enormously important in the development of page designs and other elements of your site.
You can see why the initial meeting with your web design firm may take a few hours of your time, but in the end, both sides will walk away with a greater understanding and sense of accomplishment.
If you’re in the market for a new website for your company or brand, look no further than EBB Web Design, where you get an entire team of professionals who are dedicated to reaching your goals! Call us today, and expect excellence in everything we do.Google+