Not too many years ago, business owners weren’t fully aware of the power of social media for effective marketing online. Today it’s an entirely different story – social media can no longer be ignored and it’s a critical component of any great digital marketing strategy! Why? There are literally dozens of reasons, a few of which we’ll highlight below.
First, social media is highly effective for connecting with consumers and industry leaders. When you connect with your target consumer and leaders in your industry, what happens? You learn! Whether on Facebook, Instagram, or Twitter there’s a great interaction – and you can find out not only what your target consumers are buying, but why they’re buying it, what type of content they enjoy, even what websites they love to visit. It never hurts to become “besties” with businesses that complement your own industry, either! You can gather huge piles of information that will help tremendously in your own marketing efforts.
Sales increase exponentially when you use social media marketing. As a business owner, you may not be aware that B2C marketers acquire countless customers through Facebook; in fact, 70% have acquired new customers this way! Social helps you remain front and center of your customer base, keeping your name (and brand) in front of prospective customers. Not only that, sharing coupon codes or giving your followers/friends incentives to buy only makes your audience trust you more.
What’s better than no-cost marketing? If you’re capable of managing your social media campaign on your own, it doesn’t cost a dime. While those who aren’t social media savvy may want to hire a social media manager, the return on investment is definitely worth it! It’s important to convey the right type of message and share outstanding content, so if you’re not comfortable doing it yourself you may want to hand this over to an experienced professional.
Social media boosts SEO, and drives targeted traffic. Have a great new web page on your site? How long will it take anyone to find it? Social media posts that are well placed can literally drive thousands of targeted visitors to your new page, landing page, blog article, etc. Because search engines use data such as number of visitors to your pages, time on site, and other factors in search engine ranking, driving traffic through social media is a great SEO boost!
These are just a few of the many reasons it’s time to integrate social media with your digital marketing strategy. If you haven’t yet started, do it today!
At EBB Web Design, our Atlanta digital marketing team is comprised of brilliant individuals who are skilled in content creation, social media, paid advertising, web design, mobile marketing, and more. Give us a call today, and change the direction of your business!Google+