Interactive content is a “thing” today, important for all Atlanta businesses who want to create long-term customers and provide value prospects appreciate. As the term implies, interactive content is simply content your target audience can interact or engage with, rather than just reading or watching a video. Our Atlanta digital marketing team has a few pointers below to help you better understand this type of content and how to use it.
At its core, interactive content makes it possible for your audience to engage in conversation with your business. Whether it’s a contest on your Facebook page, a poll or survey on your blog, fun trivia, or a quiz/assessment that puts users into various categories via the answering of several questions, people can’t resist it. After all, who doesn’t love sharing an opinion, competing, or testing themselves? One of the biggest elements is the fun.
Think of the “static” content we’ve all become used to over the years – content on web pages that stays the same, and instead of delivering tailored or quick results to the user, leaves him/her searching and sorting endlessly through static pages to see if they can figure it all out themselves and determine whether the solution may solve their problem or need. Without interactive content, whether a user becomes a lead or customer is at its best, “iffy.”
What’s great about this type of content is that not only does the user get more value, you do as a business owner as well. Conversations that are interactive make it possible for you to learn about your audience including their biggest challenges, what their goals are, even gain insight into how they think. Why does this matter? Because when you know what your prospect’s pain points or challenges are, you can create new content that specifically addresses those issues.
While you may think the only way to reap the benefits of interactive content is through social media or your blog, it’s a component of any marketing strategy that can be used just as traditional content in emails, paid media, live events, white papers, and more.
Why does it work, and how can you try it for yourself? At EBB Web Design, our Atlanta online marketing team can help you grasp the concept of interactive content, how to implement it, and why it’s so vital to your success.Google+