Atlanta business owners with websites should understand what an internal link is, their importance when it comes to UX (user experience) and search engine optimization, and how you can make the most of their power in your marketing efforts.
First of all, what is an internal link? It’s simply a link placed in a page of your website that takes the user to another page or resource within your own domain or website. When you think about it, links are what make up the world wide web! So why are internal links so important?
Adding links to the footer bar (which, by the way has been long ago forgotten by nearly everyone) isn’t that effective. Who’s going to think “Hmm . . . I wonder what’s down at the bottom of the page, think I’ll look there!” No one. Well-placed internal links that the user will easily see and click on are much more valuable. Ultimately you want to share other pages/resources on your own website that are relevant to what the user is currently reading, another page you think the user will find helpful/valuable.
Internal links play a role in SEO, and some believe Google favors those that get clicked on the most (popular links). How can you get more clicks on those all-important links? By being more descriptive and creative with anchor text. After all, does “click here” sound very intriguing? Not at all! Search engines pay attention to the wording in your links as well, so make them enticing and word them in a way that users and search engines will have a clear idea of the context of the page they’re going to.
Even in developing internal links, content remains king. Sure there are links in footers along with those in the navigation of your website. What’s even better though are those links within your content – they‘re front and center. Chances are your content brought a visitor to a page on your website, so by including additional links to relevant or similar pages/articles you’re giving them lots more to read. Great for increasing conversions, great for SEO – Google “shows the love” to sites that people must find interesting or useful because of the amount of time they spend on those sites!
What you DON’T want your page to look like is a link farm! One link to a specific page is all you need. Sure, you can include two or three links within your content or article, but make sure they have good anchor text and take the user to different pages – not the same page! What you don’t want is multiple links to a product page or to come across as overly promotional. First and foremost, keep the user’s needs in mind.
Internal links can go a long way toward enhancing the user experience and boosting your SEO efforts, but be sure you’re going about it the right way!
EBB Web Design is an Atlanta web design, digital marketing and development agency focused on helping clients in every aspect of their online marketing and branding efforts. Contact our winning team today!Google+