In recent months, many online business owners and marketers have come to the conclusion that blogging is dead. Much of this assumption is due to the popularity of social media platforms such as Facebook and Twitter. Claims have been made that “nobody follows blogs anymore”. Totally false! Blogs are just as popular today as ever, perhaps even more so.
Here’s a bit of trivia for you: While there is no hard evidence to prove exactly how many blogs there are on the world wide web, it is estimated that there are hundreds of millions – and that number is growing every day. In fact, a few months back there were 158 million blogs according to Technorati. Proof enough for us.
Of course, the fact that there are so many blogs doesn’t on its own mean that blogging is still alive and kicking. However, the fact remains that clients who add a blog to their website and update it frequently with unique content do see an increase in targeted traffic within a short period of time, usually just two to three months. Not only that, those with an active blog see that readers do subscribe, and that their social media presence expands.
Maybe the reason so many are making this claim is that they’re just too lazy or tired to keep their blogs up. Sure, it’s quicker and easier to just tweet or share a link on Facebook; however, the fact remains that search engines love blogs, because they provide so much valuable and informative content. While blogging does take effort and work, it is definitely one of the best methods of increasing targeted traffic to a website.
A decline in blogging has been reported nearly every year for the past 5 years, yet WordPress reports frequently that sign ups are only increasing. A bit confusing, yes, but perhaps the best reason to blog today (other than increasing website traffic) is that so many others are dropping out – it will only make you enjoy more success!
Is blogging dead, really? If you’re reading this blog post, enough said. Let’s just say we don’t intend to stop blogging anytime soon.
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