Blogging has been important for Atlanta businesses for years, and is still just as vital today. When you visit a company website and find that it’s missing a blog, it can be disappointing; the same is true when you do find a blog on a business website, but it hasn’t been updated in months – or even longer! People are hungry for information about your business, tips, education, a “look behind the scenes” if you will. If you’re wondering if you should start a business blog or continue to blog, the answer is absolutely.
As Atlanta digital marketing professionals, we know there are plenty of “excuses” not to blog – you can’t find a talented writer, you can’t think of anything to write about, the time and thought required is more than you can put into it, etc. You may have your reasons, but here are a few VERY compelling reasons businesses should blog:
It’s a cost-effective way to acquire new customers. Compared to direct mail, pay-per-click ads, trade shows, newspaper, and other forms of advertising, blogging costs nearly nothing. A bit of your time and energy, but the content you create is out there in cyberspace forever, to be read again and again by other potential new clients.
Blogging helps build awareness of your brand. It’s amazing how companies today can gain massive exposure for their brands simply by maintaining a blog. Of course you need content that’s compelling and offers value to the reader, but if you can accomplish this, your blog will be linked to by other companies in your industry, shared via social media – it can be viral!
Visitors and customers get what they’re looking for. People who visit your website are there for a reason – to learn more about your company, products, and services, or to make a purchase. It’s a proven fact that those who search online tend to compare and research before spending their money, so a blog is a great way to educate, engage, and enlighten your readers. Your readers come to trust you, and great content grows their interest in what you have to offer.
A great blog is effective for lots of things, including increasing website traffic and subscribers, increasing sales, and helping potential customers get a feel for the “real people” behind the scenes of your business. If yours is one of those websites where a blog is nowhere in sight, you may be losing far more clients than you could imagine to your competitors!
Ready to start a blog, or give an old blog that’s been neglected a boost? At EBB Web Design, our job is to help Atlanta businesses reach the top in a highly competitive Internet world. Give us a call today!Google+