It won’t be long before 2015 will be coming to an end, and if your business website hasn’t produced the greatest of results in 2015, you may want to re-think your digital marketing strategy. As a trusted and experienced Atlanta digital marketing company, we know what it takes to climb to a new level of success on the Internet – and we have a few tips we think will inspire you to reach new heights in 2016.
Catering to mobile visitors is a must. Considering the number of people who use smartphones, tablets, and other devices to search the web, it is critical your website is responsive on all devices. When a prospective customer can’t properly view the information he/she wants to see on a mobile device, you’re losing out!
Re-evaluate your social marketing strategy. Whether you use Facebook, Twitter, or other platforms to market your business, it’s vital to do it right. You can’t take a hit-and-miss approach and expect to get results. Share information people really want and that is engaging/useful, and do it every day. One point – you don’t want to come off as overly-promotional, so don’t make every post about business.
Be more specific. What do we mean by that? You can’t use general keywords like “Atlanta dentist” or “pest control service” and expect to get clients. People key in very specific terms, such as “Invisalign braces,” “affordable teeth whitening,” etc. Consumers don’t generally key in pest control service, but may instead use a phrase such as “get rid of ants in the kitchen.” You get the point.
Make it local. Including your city, state, and other location information is important if you want to be found locally. Going back to the pest control – if you cater to Atlanta and surrounding cities, include that in your content. Whether someone keys in “get rid of ants in Atlanta” or “get rid of ants” determines the search results, which will be vastly different. Whether your business website appears in local search results has an enormous impact on the success of your business!
Today, users use highly targeted key terms when searching for a product or service – some refer to this as “long tail” keywords, or in other words a search involving a long line of words such as “dentist in Atlanta that accepts payment plans.” Keep this in mind when developing new content, or re-vamping your web pages.
Basically need an overhaul? At EBB Web Design, our Atlanta digital marketing team is highly capable and skilled. Don’t waste your time and effort trying to figure it all out yourself, give us a call today!Google+