Over the past year, the way SEO is done has certainly changed; in fact, some people think it’s dead! Far from it. It’s still important to incorporate SEO into the design of a website, it’s just how you go about it that makes the difference. As a highly regarded Atlanta web design company, we’re going to discuss a few key SEO elements for web design that will help make your website perform better both in terms of search engines and potential leads/clients.
On-page content and user experience. Today, rather than content that’s packed with keywords and designed for search engine crawlers, user experience is first and foremost. A visually appealing page with simple navigation and informative, engaging content is essential.
Optimized meta data. Optimizing meta data such as page titles, header tags and meta description is still as important as ever, but what’s different is that you don’t want to “stuff” these areas with as many keywords as you can possibly think of. Keyword spam should be avoided at all times!
Targeted key terms and phrases on page. This is where it can get tricky; you don’t want to stuff your pages with keywords, but it’s still important to use the search terms people are using to find your product or service. Use them naturally, without forcing. It’s also a good idea to use synonyms and a variety of keywords your target audience is using, always relevant to your topic.
Responsive design. Considering the ever-increasing number of mobile device users, it’s critical your website will properly display on the screen of any device, whether small or large. This falls back to user experience – you want anyone, whether using a smartphone, tablet, or PC, to be able to view pertinent information easily.
Need help designing a website that’s not only appealing and user-friendly, but properly optimized for search engines? At EBB Web Design, our team of experts are highly capable and ready to deliver beyond your expectations.Google+