Several years ago, link building was all about getting as many inbound links to a website’s pages as possible – regardless of whether the links were relevant or not. Many companies who had websites designed even participated in reciprocal links wherein companies would exchange links – again, regardless of relevancy. These practices today are not only discouraged, they’ll get you in trouble with search engines. You may be wondering about best link building practices. While links are still important for SEO, it’s all about relevancy and how you go about it. Quality over quantity is what it’s all about.
As a reputable Atlanta web design and SEO firm, we have a few suggestions to help ensure your link building campaign works for your company website, rather than potentially harming it.
First of all, provide exceptional content that naturally attracts links from related industries. Great content gets shared, whether via social media, or through links to your content from other blogs and websites, forums, and other channels.
Guest blogging is worth a shot. Search for websites that are relevant to your industry, those considered quality, authority sites. If your content is worthy, most sites will accept it – and you can usually include a link back to your website in your author bio at the end. The added benefit of putting forth this effort is increased brand awareness.
Don’t be stingy when it comes to giving out links. By linking to sources that are reputable and provide newsworthy information in your content, it encourages other sites to link to your own. Other businesses love getting mentioned on the web, and you can be sure they will point their own audience to mentions of their company. This exposes your content and brand to a much larger audience.
Think of the content you create in terms of quality, not quantity. For example, it’s better to add one new article to your blog each week that’s exceptional, rather than three or four that are just “okay” or decent. Your content should engage, inform, compel the reader/viewer to want more – to share your amazing content!
Remember, it’s much better for your website in terms of ranking to have a handful of high-quality, relevant links coming in than hundreds of non-relevant or “spam” links. With Google, everything’s about relevancy and providing users with the best possible experience.
Need help with web design, content that attracts relevant links, SEO, mobile design, or social media campaigns? At EBB Web Design, we cater to Atlanta businesses who want to grow their brands and become highly visible online. Contact us today!Google+