No doubt today a business website is critical to success – but it must be done right to reap the results. Lots of small businesses in Atlanta have websites, but are you making critical mistakes with your website? We’ve revealed some of the most common website errors that could drive potential clients away, according to Forbes.
Is your content about your target audience – or you? One of the biggest mistakes businesses make is making their content all about (or mostly about) the business. When you’re bragging, it’s a huge turn-off. Focus your content on what’s in it for your visitors! Self-praise will get you nowhere, even if you’ve been the leader in your industry for 20 years.
Typos are a no-no. How can your business come across as professional to prospective clients when your website includes spelling or grammatical errors, or information that doesn’t come across as knowledgeable and professional? There’s no excuse, considering the wide availability of professional writers and editors online today.
An “old-school” website that isn’t mobile-friendly. You’re kidding, right? Given the fact that today the majority of consumers search for products, services, and information using smartphones, tablets, and other mobile devices, it’s essential to have a website that’s mobile-friendly. In fact, depending on your industry, you could be losing more than 50% of potential clients, and also hurting your SEO/search engine rankings as well.
Stock photography is a big mistake. Sure, you want to keep web design costs as low as possible – but do you want visitors who come to your website to think “Wow, I’ve seen these photos on lots of other sites?” Of course not. Invest in professional photography so that pictures of your staff, building, products, and environment are authentic. You can’t imagine how this builds on your reputation and credibility!
Does your website talk in generalities instead of revealing specific data and results that you have accomplished with other clients? What makes your product or service valuable, and how have you helped other customers in regards to value, money savings, results? Detailed cased studies, client testimonials, a portfolio providing proof of past projects that were successful – never be vague. Vagueness can literally kill your business.
As a trusted and highly skilled Atlanta web design company, we know there are countless mistakes when it comes to website design that can result in the failure of any business, regardless of its size. Count on EBB Web Design to always be on top of what makes your online presence successful!Google+