While the Internet has opened up an entirely new world and unlimited opportunities for every type of business, unfortunately many don’t take full advantage of these opportunities. Ultimately, by not taking advantage of various marketing strategies, many Atlanta businesses are limiting their potential for success. Maybe you think it’s an expenditure that isn’t necessary – but it definitely is. Here’s what every business should be doing in 2017.
Content marketing. It’s more than articles for your blog; content includes everything from ebooks and videos to white papers and yes, a company blog. Depending on the type of content, you can inform your readers, increase conversions, appeal to those who visit your website to signup for your newsletter, even attract substantially more traffic to your website.
Conversion optimization. Sometimes referred to as CRO, conversion rate optimization is simply optimizing your pages so that more visitors to your site convert to paying customers, or take some other action you want your visitors to take such as joining your email list. Essentially you want to get as much value as possible out of every person who visits your website.
SEO. Yes, search engine optimization is still very much alive; it’s how it’s approached today that’s different. SEO helps your company website become more visible when potential clients perform a search for a product or service. Several things are involved in SEO, including the technical structure of your website and providing fresh, valuable content on a regular basis.
Social media marketing. Social media platforms make it possible for you to interact with existing and potential customers, announce the latest news, build your reputation, and increase brand visibility. As with most other forms of marketing, content is key. Another benefit of using social media marketing is the inbound traffic you’ll benefit from through syndicated links!
These marketing strategies are key to your success online; without any one of them, you’re limiting the potential to take your business to a much higher level of success!Google+