As an Atlanta business owner, ask yourself, how many of your family members, friends, co-workers, and other acquaintances have a smartphone? Likely about 80%, which means nearly everyone you know. Considering people have their phones with them nearly 24 hours a day, your business needs a mobile friendly website!
Today, instead of having a traditional website for larger screens, such as computers, and a second website designed for mobile-only, most companies rely on responsive design. What does this mean? Simple – one website is coded so that it displays and functions properly, regardless of the device or screen size being used.
Why does it matter if your website can be properly viewed on any size device or screen? Our Atlanta web designers can give you plenty of good reasons, including:
If the user experience isn’t good, visitors will be gone in a flash. Unclear navigation, having to zoom in, links that are difficult to click on – these things will send visitors to your competitors, and negatively impact conversion rates.
Companies with mobile-friendly or responsive design are considered more reputable and appear to be more concerned about customer experience, because they keep up with changing technology and aren’t “behind the times.”
According to research studies, about three-quarters of consumers say that if a company’s website is mobile-friendly, they’ll likely return in the future. Conversely, if your company website isn’t responsive, more than half of consumers probably won’t engage or do business with you.
With responsive design, your website will load quickly, allowing users to see images, graphics, content, and other data much faster than when having to wait on a desktop website to load up on their mobile device.
Whether or not a website is responsive or mobile-friendly is a ranking factor with Google, so if your site hasn’t been updated, you’ll see a drop in organic search position. In other words, you may see your ranking drop from page one or two to page three, four, five, or even lower – meaning a dramatic drop in traffic.
As you can see responsive design is a VERY big deal today. Whether you’re having a new site designed or need your existing website overhauled so that it’s mobile-friendly, count on the Atlanta website design experts at EBB Web Design!Google+