As an Atlanta business, perhaps your brand has been a bit hesitant to move toward mobile marketing. We know all too well that change can be difficult, but in this day of mobile devices and smartphones you have to keep up, otherwise you’re going to get left behind while your competitors take over the lead!
Now that you know mobile marketing is a “must-do” for your brand, how you go forward can have an incredible impact on your success with it. So, how can you use mobile marketing to your greatest advantage without coming across to consumers as too “salesy?” Our Atlanta mobile marketing experts have a few suggestions.
Target shoppers in action. While it may seem a bit much to know where your potential and existing customers are shopping at any given moment, it’s a very savvy business move. Tracking shoppers makes it possible for you to pitch a coupon via their mobile devices while they’re actually “in the moment,” a coupon they’ll likely use – and it could be their first experience with your brand! From grocery shopping to movies, concerts, sporting events, and other venues look for ways to give your target customers affordable options or great deals. Your efforts will build up great PR with consumers!
Give them entertainment. Apps (mobile applications) make it simple to present a short and entertaining video which will help you connect with consumers. Whatever product you sell, a brief 30-second video, created in a way that showcases your product in a happy or positive way, will resonate with consumers. Your videos should send positive vibes and be entertaining to capture a potential new customer’s attention.
Take advantage of social media. Even if you’ve never considered mobile marketing (and you definitely should), social media is huge for brands today – and for the most part, it’s free! Consumers talk about brands on Facebook, Twitter, YouTube, Instagram, and other platforms. Those videos we were just describing above? Plugging them on your social media accounts is fantastic PR. Social media is a great way to inform consumers that your brand marketing includes mobile. The great thing about social media is how you can connect all the pieces. For instance linking your latest YouTube video to Facebook and other platforms, sending out a tweet including a hashtag, etc. Imagine the buzz you could create among all of these social channels when consumers share the link with friends/family using their mobile devices! Incredible, when you think about it.
Brands who aren’t using mobile marketing are losing out big time. Need help getting started with a strategy? At EBB Web Design, our Atlanta marketing professionals can help your brand gain traction and enjoy more consumer love.Google+