You can use every SEO tactic in the book, but unless you’re monitoring and analyzing your results, you don’t know whether your efforts are a waste of time. It’s vital to monitor your SEO campaign and internet marketing strategy, so that you can make improvements and therefore enjoy higher search rankings, as well as increased targeted traffic. Implementing various strategies without analyzing the results is like the blind leading the blind; you have no idea where you’ll end up.
Here are a few tips to help you determine if your efforts are paying off, so that you can make changes if they’re not.
- Use Google Analytics. Google Analytics is free, and provides information on a number of things including where visitors are coming from, how many visitors you have coming to your site, where leads are coming from and the number of sales generated by those leads. In addition, you can analyze which ads, search terms and content are converting to leads.
- Check your search position. While you don’t want to spend a substantial amount of time manually checking your keywords and going through pages upon pages to see where your website is ranked, you do want to monitor your search position on a weekly or monthly basis. Again, this helps you determine what’s working and what isn’t. There are tools available to help you monitor your rankings, some of them free and some paid.
- Tracking social media. Because social media has become an essential component of SEO and it gives you the ability to put your business in front of millions, it’s important to monitor whether your social media campaigns are effective. Track social media mentions, see if your content is being shared, if your Tweets are being “re-tweeted,” if you’re efforts are leading to more inbound links. Again, there are a number of tools you can use in your efforts, including: FollowerWonk and Social Mention.
What is the take-away here? Test, analyze and tweak. Don’t be oblivious to how what you are doing is impacting your search rankings. If one strategy is working, do more of it; if it isn’t, stop or make changes. By keeping a close watch on the results of your SEO and marketing efforts, you can also watch your success soar!
E.B.B. Interactive is a full-service SEO and internet marketing agency. Need help troubleshooting your campaigns? Want assistance with analyzing your data? Call 877-323-0661 to talk to one of our super geeks!Google+