With all of the hoopla last year regarding Google’s Panda and Penguin updates, it’s easy to understand why many people feel that SEO, or search engine optimization, is dead. Hardly! The simple truth is that it’s evolving into something much better than before, when pages were keyword-stuffed and inbound links came from all over the place in an effort to obtain quantity over quality. What should you be focusing on today in order to get an edge over the competition? As a trusted Atlanta SEO company, we know that today it’s all about merging effective SEO strategies with social media.
If you’re one of the many who believes that search engine optimization is dead, chances are you’re one of the ones who centers your efforts on building backlinks manually and writing pages that are stuffed to the gills with keywords. THIS type of SEO is definitely dead, but what’s working today is integrating real relationships and social engagement into your marketing strategies . . . hmmm, isn’t that a fresh idea? Actually engaging with your target audience? Now there’s a new twist – and it’s been a long time coming.
Let’s put it this way. If you want to build your brand and optimize your web presence today, it’s all about creating meaningful connections rather than focusing on search engine manipulation. The old days of obsession over keywords, their density in your web pages, where they’re placed and whether you’ve used them one too many times or not quite enough are over. At E.B.B. Interactive, we are a SEO company that knows how search engine optimization and social media are integrating today to help companies build their brands and presence online.
Knowing how to use Facebook, Google Plus and other social media platforms in combination with a fresh content marketing strategy is essential in today’s internet marketing world. To sum it up, SEO is evolving to be what you might refer to as “real marketing,” where companies actually engage and build relationships with potential clients, maintaining strong relationships with existing customers as well. The days of chasing down customers and breathing down their backs like a used car salesmen are over; today, it’s all about attracting the customer to you!
E.B.B. Interactive is an Atlanta SEO and web design firm specializing in all aspects of effective online marketing. Our cutting-edge team is dedicated to helping companies of all shapes and sizes reach unimaginable success online!Google+