Anyone who has been involved in website marketing knows that over the past year or so, successfully marketing your website has become about as easy as capturing Sasquatch. Just when you think you’re closing in, it slips right through your fingers. As a highly respected Atlanta internet marketing company, we realize the impact of ever-increasing popularity of social media, constant Google updates, search options, and those ‘secret’ algorithms no one seems to be able to get a grasp on.
What used to be separate components of website marketing (SEO, blogging, pay-per-click, social media, email campaigns, link building) have now begun overlapping, as now everything you do seems to have a greater impact on the other. What to do?
Here’s what our Atlanta web marketing professionals recommend:
Take a deep breath and focus on the big picture. Are you relying only on a few tactics, or are there elements you are missing that could kick you up to the next level of success? Here are a few things to consider in your website marketing efforts:
- Rich, engaging content
- Involvement in social media
- Use of effective keywords
- Inbound marketing strategy
Take each piece of the puzzle and analyze what you are currently doing. Are your website pages informative and engaging, or just packed with keywords? Is the content on your pages what you would want to find if you were the person doing the searching? Does it enlighten, inform, answer questions? Once you have determined that your content is engaging, rich, and something you are proud to share with others, move to the next piece of the puzzle until you fit the pieces together. Most important of all, determine a course of action and TAKE action!
E.B.B. Interactive is the premier Atlanta internet marketing firm, always up-to-date on the most effective web marketing strategies. Let us help kick your success up a notch!Google+