Today, business owners understand a website allows them to keep their small- or medium-sized business open 24/7, unlike a brick-and-mortar business. Maybe you’re considering a redesign to bring your site into the current century, or you’ve got a new business and want to spread the word as only the world wide web can. Regardless, a robust new website can boost the success of your small or medium size business in more ways than you know!
Imagine the paper you’ll save. If yours is a new business, having a great website can eliminate not only the costs of flyers and paper coupons, it’s also beneficial for the environment! Online newsletters, communicating the latest deals and news via your website’s pages or blog – it’s the modern world, and it’s time to get involved. Considering digital marketing concepts like coupon codes and incentive offers, there’s very little reason to use paper.
If you have a website but are thinking about a new design, there are tons of reasons to move forward. From responsive design that makes it possible for anyone using any device to easily navigate and use your website to the best user experience, a robust design makes it all simple for users (potential clients) – and simple is what it’s all about. If your website is still in the dark ages and not mobile friendly, guess where prospective new clients are going? Directly to your competitors – not good!
Imagine reaching customers in all corners of the world. Depending on your product or service, you may want to reach out to an audience that extends to every state in the U.S., even other countries around the world. Imagine how difficult this would be without a business website! Customer reach is essentially infinite, so you can grow and expand to reach your goals by having a website and becoming visible to those who would never know your company existed otherwise.
Keep up with trends and your brand’s philosophy. Every business owner knows trends come and go; when your website starts to look outdated or doesn’t offer the best user experience, you know it – and so do consumers. Additionally you want to keep your brand fresh, and a redesign can help express subtle changes in your brand’s philosophy, even if you’re not completely rebranding.
A solid website design will stand the test of time, but it doesn’t mean there shouldn’t be a few tweaks and repairs made along the way to keep it at the top of its game! At EBB Web Design, our Atlanta web design team is ready to go to work for you!Google+