As experienced Atlanta internet marketing professionals, we know things have changed drastically over the past year in regards to how online marketing is approached. Keyword optimization of content and building backlinks are no longer enough. How can small businesses compete against big brands in 2014 and beyond? It’s all about developing an effective content marketing strategy, and building your brand. This isn’t optional – it’s critical!
Many “experts” in online marketing firmly believe today that content marketing is the new branding. Sure, it’s important to have a logo, message, and color scheme that’s consistent across all media both online and off, but engaging potential customers through great content helps build trust and meet potential customer’s needs.
Today, content isn’t just in the form of articles or web pages – content gets shared, liked, and re-tweeted through social media. Videos are a highly popular form of content marketing! In order for your small business to become visible and competitive online, creating powerful, compelling content on a regular basis is crucial.
What is branding, really? It is a name for creating a “perception” of your company and its products/services. What better way to accomplish this than through content? By generating informative, valuable content regularly, you can inspire existing customers to engage and share their experiences with your brand online; for prospective customers or leads, it’s all about building a level of trust and your position as an authority or expert in your industry.
Why has the approach to SEO and marketing changed so dramatically over the past year or so? Google, the mother of all search engines, wants to deliver the most relevant results to users of the Internet. This means that no longer are the websites with the best optimized pages or most backlinks on top of the heap. It’s those that provide the highest quality content that answers the user’s questions and provide value that are most visible.
As a small business, take this message to heart. Today, branding and an effective content marketing strategy go hand-in-hand – they’re practically the same!
Need help achieving your online marketing goals? At EBB Web Design, we’re the experts when it comes to SEO and crafting content that gets noticed by both search engines and your target audience!Google+