It’s nearly the end of October, which means 2014 is just around the corner! With each new year comes new trends in marketing on the Internet. While some things remain the same, others change faster than you can blink twice. As a top Atlanta internet marketing firm, we’re already looking toward what 2014 has in store. Here are a few of our predictions for what online marketing in 2014 will look like!
Social media marketing will be more diverse. A year or two ago, Facebook, Twitter, and LinkedIn were the “big players” in social media. Today, the success of Google+, Pinterest, and others have caused many companies to diversify their efforts in order to determine which network or networks allow them to reach the largest target audience, and build brand equity.
Emphasis on image. Because content marketing is the way to success online, consumers need a way to more easily digest content – and image-centric content will rule in 2014. Images work to break up a blog post and even emphasize specific points. Incorporating images and infographics will continue to grow in the coming year.
Simplicity. The “less is more” approach will definitely be prominent in 2014. Today, it seems consumers prefer a short, concise message rather than those that are in-depth. Consider some of the top brands like Google and Apple, or even Pinterest. A minimalist, clean, and uncluttered aesthetic is what consumers today prefer.
Content marketing is king, and will remain on the throne. SEO and digital marketing as we once knew it has changed dramatically today. Now, Google favors those companies who create valuable, compelling content on a regular basis, content that’s engaging, informative, and readily shared by readers via their social networks. Inbound marketing tactics, paired with spreading content across social media and inclusion on blogs, websites, videos, and eNewsletters, is what does work and will work in 2014.
SEO and Social Signals will go hand-in-hand. Today, social signals play an undeniable role in search engine ranking, particularly with Google. Actually, crafting outstanding content assists with social sharing – and search engines pay attention to the content that’s getting shared most when determining organic search rank.
While no one can predict what Google will be up to in the future considering all of the Panda, Penguin, and Hummingbird updates of late, we think you’ll definitely see many of the trends we’ve mentioned above in 2014. What do you think?
At EBB Web Design, our team focuses on outstanding results in web design, SEO, and internet marketing. We’re the whole package!Google+