Paid search marketing is simply the process of getting more targeted traffic by paying for ads on search engines such as Google. Search engine marketing is different from utilizing only SEO (search engine optimization) in that companies can enjoy immediate results when combined with paid ads. Natural, or organic search engine ranking takes some time to achieve. In the meantime, SEM can help you become more visible and gain leads/customers now, instead of two or three months from now.
Paid search marketing includes ads such as Google ads, those ads you see down the side of the search engine results pages, as well as on websites and blogs you visit. This type of advertising is often referred to as cost-per-click or pay-per-click advertising. Essentially, when you create an ad and it is displayed to those who perform a relevant search, you only pay when someone clicks on that ad.
At EBB Web Design, our Atlanta search marketing team knows the effectiveness of paid ads, and how quickly small and large businesses can begin building leads and gaining paid customers – but we also know that, when not approached the right way, paid search can destroy your budget. It is critical that you thoroughly understand how pay-per-click advertising and other paid methods of marketing work before you dive in.
Paid search involves understanding mobile search, the importance of context, behavioral targeting, keywords, and more. If you are ready to try a type of online advertising that can bring instant results but don’t have the time to learn about SEM and paid search marketing, our team of professionals can take care of it for you! We focus on all areas of online marketing including SEO, digital marketing, pay-per-click, content marketing, and more.
Whether yours is a small or large business, you can rely on EBB Web Design for outstanding results when it comes to marketing your Atlanta business online. Let us put your product/service in front of those who need it most!Google+