On 9/25/14, it was announced on Google+ that a new Panda update began rolling out in the days leading up to the announcement. Webmaster Trends Analyst at Google UK, Pierre Far, said that he expects to have everything completed at some point this week.
Essentially, Google is still in the process of weeding out websites offering low quality or “thin” content, and has discovered additional signals to assist Panda in identifying low quality content more accurately. These signals, which include feedback from users and webmasters, have helped Google accomplish their goal, which is to deliver the most relevant, informative results to users. The good news is that because of recent Panda updates and the additional signals, small and medium-size websites providing exceptional quality may now have the ability to rank higher in search engine results pages.
Additionally, the most recent update could result in websites that were penalized previously, but who took all the pertinent steps to correct their mistakes, enjoying increased traffic by week’s end! If you notice your website getting more traffic in the coming days, your efforts to undo the damage that previously got your site penalized likely worked to your advantage.
On the flip side, if your website remained unaffected by previous Panda updates, this could be the time that Google decides to place you at the bottom of the barrel, particularly if the quality of your content is considered low by the search engine giant. So, unlike those who may see an increase in coming days, if you notice a sharp decline, it may be that Panda is the culprit. But don’t panic… there are a ton of other reasons why you may see a decline in traffic. If you’re not sure what to look for or how to troubleshoot just what is causing your issue, contact one of our SEO experts today!
At the end of the day, Google continues to stress the importance of high quality, valuable, and unique content for higher search engine ranking. If the content on your website is thin or inferior in quality, changes must be made or else reaching success online is going to be a hard-fought, uphill battle. How to tell if your site has thin or low-quality content? Google advises asking yourself these 23 questions to assess your vulnerability to Panda.
At EBB Web Design, our Atlanta SEO professionals are constantly on top of the latest trends, search algorithms, and other factors that impact how well websites perform in the search engines. If all of this sounds “Greek” to you, let us help clear up the confusion, and improve the quality of your website so that you can be a winner in Google’s eyes.Google+