A decade ago, setting up a Google Adwords account for pay-per-click advertising was relatively easy. Today, PPC has become very complex; if you’re not an expert, you could find you’re burning a big hole quickly in your advertising budget. As Atlanta pay per click experts, we know how distressing it is to pay (sometimes huge amounts) of money for advertising, with little or no results. Why do you need a professional to help when it comes to PPC? Keep reading.
Paid search has become vital, because SEO isn’t as easy as it used to be. It’s that simple; if you can’t dominate organic search results, pay-per-click is vital to visibility and building leads.
Proper keyword research is critical. Keyword research may seem simple, but it’s actually one of the most difficult things to get right when setting up a PPC account. Take four people to perform keyword research, and it’s guaranteed their lists will be very different. We take many factors into consideration when performing keyword research, one of the most vital aspects of a successful paid advertising campaign.
Poor ad copy gets you nowhere. When an ad isn’t engaging or compelling enough to make people click, you’ve wasted your time, effort, and money. An amazing ad can increase your click-through rate dramatically, which results in substantially more leads and customers.
Can you manage and measure what’s working? From filled in web forms to phone calls and closed deals, measuring the success of PPC marketing can be overwhelming. In today’s online marketing arena, every detail must be measured. Effective tracking of web leads, in-bound phone calls, and sales results relevant to paid advertising is important – otherwise, how do you know what is (or isn’t) working?
Try to master PPC on your own – it’s what Google wants you do to. As a business owner, Google would love nothing better than for you to attempt pay-per-click advertising on your own. Why? When you make mistakes or bid too much for keyword terms and phrases that don’t perform, Google makes money. There are countless options for managing your account, which results in confusion for many business owners. Google wins, plain and simple.
From click fraud prevention to proper account structure, pay-per-click advertising is extremely complex; if you’re not an expert, the results for the money you spend will likely be disappointing. However, the results of PPC advertising when properly executed, managed, and monitored can be amazing!
At EBB Web Design, our Atlanta PPC professionals are dedicated to achieving the results you expect for your advertising money. We can help you get more leads, increase conversions, and ultimately reach a far greater level of success through paid advertising than you every dreamed possible! Give us a call today.Google+