Because of our experience with PPC management, we know that pay-per-click advertising can result in a huge increase in leads, customers, and sales – but we also know that it can leave your budget wiped out if not done right. We have a few tips for increasing your PPC returns.
Will your landing page “hook” your visitor in those first critical 3 to 5 seconds? The first thing your visitor sees should convince him or her of why your product/service is better than your competition’s. Make your offer stand apart in some way; rope the reader in!
Keep your landing page simple. Include only a single offer, and don’t make it easy for your visitor to click away. Your landing page may be designed to capture leads, make a sale, or have the visitor sign up for a special offer/newsletter. It should accomplish one single goal.
Even with PPC, content is king. Quality, compelling content that appeals to your visitors’ intent and emotions is critical. Just like with blog posts, articles, and web pages, the content of your landing page should provide the best possible user experience. Use verbs to liven it up; headlines should grab attention – and don’t forget a great call-to-action!
Check your ad copy. Does it contain relevant keywords, and is it relevant to your landing page? Will it compel someone looking for your product/service to click? You can also analyze which ads seem to be attracting the most clicks and converting so that those that don’t seem to be performing well can be updated/deleted.
Pay-per-click advertising can be successful, but there is definitely a learning curve involved! Before you burn up your advertising spend, consider a trusted Atlanta PPC management team who understands how to make it work to your advantage. At EBB Web Design, we’re ready to help you achieve the greatest possible success with PPC advertising.Google+