Basically, Hawaii businesses have two options when it comes to getting targeted traffic, new leads, and ultimately, sales – SEO (search engine optimization) and PPC, or pay-per-click. While social media marketing is important, it isn’t enough on its own. We’ll explain the difference below, and talk about which is better.
What’s the difference between PPC and SEO?
SEO is a way to get traffic organically, or “naturally” when someone keys in a search term; it involves optimizing your website so that search engines find it when a person uses specific keywords or search terms. Search engine optimization involves optimizing your content on-page, attracting relevant, quality inbound links from other sites, and more. PPC is just as it sounds – you pay for each click on an ad that is displayed on search results pages, ads you create around specific targeted keywords. These ads typically display down the right-hand side of the search results pages, along the top, and at the bottom.
Is one better than the other?
It’s hard to say, as both SEO and PPC will drive targeted traffic to your website when done correctly. Both have their advantages.
Whether you use pay-per-click marketing depends on factors such as your marketing budget, resources, and time. The fact is, for many industries PPC costs a substantial amount of money to get a good ROI. However, if executed correctly, businesses who can afford to spend several hundred or even a thousand or more dollars a month can reap the rewards.
SEO also comes at a cost, because you must hire a team of professionals who understand what all is involved in search engine optimization and know how to execute it effectively. However, SEO gives longer lasting results as your website could stay at the top of organic listings for various targeted keywords and search phrases for months, even years. It’s also important to note that businesses who rank highly in search results pages also come across as more “credible” in the minds of consumers, who also tend to ignore paid ads in search results on Google, Yahoo, Bing, or other search engines.
Which is right for your Hawaii business?
Truthfully, if you have the advertising spend, it’s good to use both. PPC advertising can give you immediate traffic and leads, while SEO is a more gradual process, often taking months for your efforts to result in a high ranking. However, a long-term SEO strategy is vital to the continuing success of your business online.
Most business owners aren’t familiar with the tactics and strategies necessary to execute an effective SEO or PPC campaign. Whichever way you decide to go, or if you decide to do both (our recommendation), trust the Hawaii SEO and PPC professionals at EBB Web Design.Google+