As a business owner with a website, is do-it-yourself SEO a good idea, or should you outsource the work to a SEO agency? Even if you attempted to implement effective search engine optimization strategies on your own, how do you know whether it’s effective? Should you perform an audit, or have professionals do it for you?
While it is highly recommended you have experts who are skilled and capable in SEO and the ever-changing algorithms do the work, we have provided a quick DIY SEO audit checklist that, while not the best way to approach it, may help you find any mistakes you are making.
Here is a quick rundown of what you should be looking at:
- Keyword focus
- Functioning and ease of navigation
- Local optimization both on- and off-site
- Social media presence and sharing
- Content issues
- Inbound links
- Internal linking
Are your keywords and phrases included in page titles, meta tags, and page content? While you never want to overdo it, keywords or the key terms and phrases you use are how search engines (and potential customers) find you.
Simple, efficient navigation is key. Visitors should be able to easily navigate around your site with a simple click of the mouse.
Is your content of the highest possible quality? Today, content that is original, informative, and enlightening is what search engines are looking for. Your content should answer your reader’s questions, and address their issues. The better the quality and the more content you include, the more success you will have with your website.
Are your inbound links relevant – and still working? Check to ensure the links pointing in to your site are still valid, and do a little digging to make sure they are quality, trusted links. It also doesn’t hurt to do a little spying on your high-ranking competitors to see who’s linking to them. You could do something as simple as using Google’s search engine and the “link:” search operator in your query. For example, if your site is abc.com and you want to see who is linking to your website, simply type “link:abc.com” in Google and look at the results! There are other tools you can use, both paid (e.g. Moz) and free (e.g. Xenu’s Link Sleuth) that can get the job done.
Internal linking is important, but so many companies forget to do this. The pages of your website should link to other important or relevant pages within your site that will further enlighten the reader. Link to your own pages to further enhance your SEO efforts. Again, tools like Xenu’s Link Sleuth can come in handy here.
Are you practicing both on- and off-page optimization for local search? If you are a local business rather than a national one, you need to get listed in local directories, on maps, and implement citations to ensure adequate off-site optimization. On-site, include your local information (city, state, etc.) in footers, content, or titles – but again, don’t overdo it. Use tools like Moz Local or Whitespark to enhance and keep track of your local citation efforts, and ALWAYS be sure to be 100% consistent with your NAP (name, address, phone) information. If you use “123 Main Street” on your website, don’t use “123 Main St.” in other places. Consistency is key!
Social media is extremely important in SEO today, as search engines “listen” to social signals to see how much your content is being shared by friends and followers. Content that gets shared, liked, or re-tweeted a lot indicates to Google that it must be engaging or informative.
There you have it, a quick SEO audit checklist to help you determine if there are any issues that need to be addressed.
Want help from the professionals so that you can be absolutely certain your SEO efforts are in order? Contact EBB Web Design today. Our Atlanta search engine optimization team has the knowledge and technical skill to make sure your website is on the right track.Google+