It’s a big decision to redesign your website, or have an entirely new site designed. Ultimately, the decision to have your website redesigned hinges on whether it’s offering the user a good experience, its functionality, and whether it is boosting sales and achieving your marketing goals. If these aren’t reasons enough, our Atlanta web design team can give you a few more! Below are the top reasons why you may need to redesign your website.
Has the purpose of your website changed? Websites evolve over time; one goal is accomplished, then you move on to the next. For instance, initially you wanted to create awareness of your company and products/services, and generate interest. Now it’s time to give your brand image a boost. Websites, like retail stores, evolve over time depending on the purpose.
Your website isn’t delivering what you expected. Low sales, low conversions, inadequate traffic, little time spent on the pages of your site – when you analyze all of the data, you may find that your website isn’t giving you what you want. Essentially, you aren’t getting the value you expected from your online real estate, which seems to be about as useful as swamp property.
The layout’s too heavy and slow to load. Today’s websites are all about response; visitors expect the page to load quickly, they don’t have time to wait around. A flat design that is highly responsive and works well for mobile users is essential if you want to compete on the Internet!
Lack of a content strategy. Visitors don’t want to return to your website to find the same information and articles they found the last three or four times they visited. Your website should inform, entertain, enlighten, and answer questions. Great content is the #1 reason visitors will remain on your website, so if yours is a bit stale – time to make a change.
For any company, a website is the most important property or “real estate” you have online. If yours isn’t working, time for a redesign – or maybe an entirely new site!
At EBB Web Design, we are the experts when it comes to web design that not only looks amazing, but is highly functional and user-friendly. Contact us today and let us help get your website working for you!Google+