As a trusted Atlanta web design company, we are thoroughly familiar with responsive web design, why it’s necessary, and why companies MUST invest in this type of design. A few years ago, a traditional website was all you needed; people didn’t have smartphones and other gadgets to access the web, so creating a site that would display on desktops or laptops was just fine. Today, everything has changed! Consumers are searching the web from all types of devices with various size screens, from tiny to large. This is why it’s important to invest in responsive web design now.
Here are a few reasons that as a business owner, you need to consider responsive design:
In this case, one size DOES fit all. In the beginning, business owners were having two separate websites designed, one suitable for viewing on laptops and desktops, and one for mobile devices. Today, this isn’t necessary. One website does it all! The content will “shrink” for mobile devices, or grow for larger screen sizes.
Google is still the “boss” when it comes to search engines, and companies should follow their lead. The fact is, Google is still the leading search engine – and their top priority is the user experience. Sites that are not responsive will be left behind! For Google, it’s much easier to find a website that has a single URL, rather than two (one for the traditional site, one for the mobile site). Google has recommended responsive web design, and when Google talks, businesses should listen.
Choosing responsive web design for your business is also smart in terms of SEO, as there is no need to analyze and perform research for two separate sites; to transfer information (new pages, blog posts, etc.) between your websites; or to worry about duplicate content, canonical URLs, etc.
Ultimately, if a potential lead or customer tries to access your website from a smartphone or other mobile device without success, he or she is going to go somewhere else – to your competition! In fact, according to Salesforce’s Mobile Behavior Report: “more than nine out of ten consumers say that access to content however they want it is somewhat or very important; 59% say it’s very important. Similarly, 83% say a seamless experience across all devices is somewhat or very important.” Obviously, based on this data, investing in responsive website design is a smart (and profitable) move.
At EBB Web Design, our top priority is to help Atlanta business owners enjoy their greatest success online. Contact us today to learn more about responsive web design, and why it is critical to the success of your business.Google+