First off, it’s important to know that SEO is not a stand-alone goal or strategy; it involves well-rounded and connected efforts in web design, content marketing, social media, and more. That said, as an Atlanta business owner you could be your own worst enemy when it comes to your SEO campaign – we explain why below.
First, maybe your goals are all wrong. If it’s topmost important in your mind to rank number one in search engine results pages for a handful of keywords, you’re focusing on the wrong goals. While it was effective years ago, being keyword-obsessed doesn’t work so well in today’s internet world. Keep in mind ranking number one for a keyword doesn’t pay the bills if you don’t increase brand awareness, sales, or conversions. Sure, keywords are important – but it’s the action your traffic takes and engagement that really matter. Ranking shouldn’t be a goal; instead, it should be a tool for reaching the goal!
Expect immediate results? You and billions of others! SEO is a gradual process, and involves inbound marketing methods consisting of content creation, social media, improvements to your website, and more. Yes, it’s a lot of work that doesn’t offer immediate gratification in the form of top rankings. There are lots of smaller things that converge together to ultimately reach your goals, but ALWAYS remember – patience is a virtue. Google designed organic search in a way that websites don’t soar to the top of the results pages overnight. Be patient, and reap the rewards.
Know what you should know as a business owner. Google offers webmaster guidelines that help you understand the rules, and recommendations on how to stay within the search engine giant’s good graces. What you don’t want to do is rely on a so-called “expert” in SEO who doesn’t conform to Google’s rules. However, you probably don’t have the time or the motivation to try to handle all this SEO business on your own, so make sure you’re hiring a pro who thoroughly understands how Google works, the guidelines, and what can take you to the top – or send you to the bottom of the heap.
At EBB Web Design we help businesses reach success through careful consideration, thought leadership, and understanding your specific goals. If you’re “stuck” when it comes to SEO and achieving higher rankings, contact our Atlanta online marketing team today.Google+