As Atlanta web designers, we’ve seen it all over the years. Not too many years ago, scrolling was something you wanted to avoid as much as possible with a website; the most important information was placed at the top of the page, ‘above the fold’ so to speak. Now that mobile devices are all the rage, scrolling is a huge factor in web design, mostly because mobile users can swipe instead of having to click, which somehow seemed to interrupt the user’s thought process.
The question is, is scrolling for every business, and is it time for you to move to a website design focused on scrolling? Here are a few issues to consider.
Scrolling incorporates visual flair. Currently, the web designs that are most eye-catching are based on parallax animations and scrolling. This means that the animations you incorporate into the page simply happen as your visitor scrolls down the page, because the animations are ‘triggered’ by the scrolling action.
Scrolling gives you more control over presenting your brand’s message. Today, it’s perfectly acceptable to have a website that scrolls either vertically or horizontally, depending on how you want to deliver your story, either as a long wall poster type website, or one similar to a magazine. You can incorporate text, pictures, or a mixture of both to tell your company’s story.
Scrolling websites do have their drawbacks for some companies. For instance, this type of website can limit exploration which can be a bad thing if you have a wide array of services a visitor would want to explore, or if yours is a business that necessitates lots of information/materials a potential client would want to dig in to. In these cases, you can either integrate clickability into a scrolling site, or stick with a more traditional design.
Additionally, websites that have a scrolling page generally are designed in a way that is laser-focused to a single audience. Your website will either appeal to a visitor, or it won’t depending on whether the visitor is a member of that laser-targeted market. Scrolling websites also make social sharing more difficult, because the ability to share just a bit or piece of your content here or there is limited.
As you can see, there are tremendous benefits offered by scrolling websites, but limitations as well depending on your industry. Is a scrolling website right for your business?
At EBB Web Design, our Atlanta web design team is comprised of experts who will work closely with you to determine your business’s goals and what you want to achieve online with your website. No matter what industry you’re in, we can help you achieve your greatest success online!Google+