Even if you hire professionals to handle your SEO and web marketing, it’s important that as a business owner, you have some understanding of the way the internet works, and what it takes to be successful online. Today, the world of search engine optimization and internet marketing has changed quite a bit from how things were a year or two ago. Are you hip to what it takes for your company to be visible to your target audience online? Whether you’re a seasoned marketer or literally “clueless”, here are a few facts you may find helpful.
As the economy seems to be faltering still, companies on the internet are enjoying growth and increased sales. Interesting, isn’t it? Perhaps some of this online success is the fact that people are using mobile devices more and more every day to search for information, products and services.
- Social media is stronger than ever. Even though many don’t realize it or haven’t given it much thought, social media has been around for years. However, it’s becoming more and more essential in online marketing, as companies small and large gain a larger and more responsible audience through the use of Facebook, Twitter, Google+ and other social medial platforms. In fact, social media services are now in higher demand than SEO or content marketing services. Here’s a fact you may find interesting: in 2012, creating a Facebook business page was the most popular tactic for inbound marketing.
- Heard of Google+? Continuing to push itself up through the competition, Google+ is now rated 3rd of the social networking platforms, following Facebook and Twitter. YouTube and LinkedIn follow closely behind.
- Traditional content delivery methods still rule. While video and infographics continue to gain popularity, the good old “tried and true” methods of content marketing still rule the roost. Blogging is still on top, while social media is close on its heels. Offering quality, valuable content through articles, guides, press releases and email newsletters is still as effective as ever.
Essentially, SEO today relies on outstanding, original content and quality inbound links. All of this can be accomplished through content marketing, involvement in social media and effective optimization. How does your company fare in today’s world of SEO and web marketing?Google+