Maybe you’ve tried to build a website for your real estate business yourself, using one of the “free” or low-cost companies like Wix or Weebly, or perhaps you’re weighing your options and aren’t sure which way to go with your custom real estate website design. One thing our Atlanta web designers know for certain – SEO is a critical component of any site, regardless of industry. If you have a site and it isn’t working for you, or you’re looking for a company who can deliver results, here are some things you need to know.
Search Engine Optimization
This is how search engines actually find your website when a user types in certain keywords or phrases. A solid SEO plan will ensure that your website appears in the results pages (hopefully page one) over time, as it’s a gradual process. If your website never shows up on the first two or three pages, chances are you’ll get little (if any) traffic. Optimizing for a wide array of keywords and keyword-rich phrases, and adding original content on a regular basis that includes your most important keywords, is key.
Meta Descriptions, Title Tags and Content
Back in the day, meta descriptions were a huge factor in SEO, and while they’re not that big of a deal today in terms of search engine optimization, they do make your site links more inviting to searchers, which means someone searching for your services will likely click on your link. To make your pages compelling and get those all-important leads, be sure to use unique title tags on each page of your custom real estate website, and content that provides valuable information in a way that engages the reader.
Add a Blog – and Update it Frequently
Some real estate websites don’t have a blog, and that’s a huge mistake. Having a blog means fresh content is added to your website on a frequent basis, something search engines (most importantly, Google) love. Even more, your blog articles incorporate your keywords and give you an opportunity to create deep links that take the reader to other pages or information on your site. Make sure you have a blog, update it at least once per week, and incorporate keywords into content that’s fresh, unique, engaging, and informs the reader. Dull content won’t hold a visitor’s attention, so make sure your article title, pictures, sub-headlines and other components capture the reader’s interest.
Simply stated, IDX integration pulls data from your MLS provider so that it’s available on your real estate website for home buyers looking for a home or property. What is it that visitors to your site want to do more than anything else when they land on a real estate site? Search for homes! IDX integration makes your website even more SEO friendly, as you can use your saved property search pages containing longtail keywords (for example “Atlanta young family communities and homes for sale”), while enjoying the benefits of additional indexed pages – also helpful for SEO.
As a real estate professional, your head may be spinning by now with all of this SEO talk, which can sound complicated when it isn’t your business. However, it IS ours, and we are dedicated to securing outstanding results for those in search of custom real estate website design. Give EBB Web Design a call today!Google+