If you’re a small business owner suffering from SEO “fatigue” due to the constant changes, you’re not alone. Compared to search engine optimization today, it used to be easy! Optimize web pages, build as many inbound links as possible, and enjoy the results. Not so today; in fact, implementing SEO on its own isn’t really effective. At EBB Web Design, our Atlanta SEO team understands that what’s most effective is an integrated approach, one that involves a blending of SEO, effective web design, and social media.
For small business today, SEO involves inserting your brand
While many small businesses wouldn’t agree, it wasn’t uncommon two or three years ago for companies to rely on non-branded link building tactics to essentially “force” their way onto the first page of the search engine results. These tactics included blog commenting, article marketing, widgets, and on-site tactics such as keyword optimization of meta tags, page titles, content, even URL’s. Websites that rank at the top today focus primarily on the user’s needs, or what you may even consider “audience optimization.” That is, content that attracts social shares, citations, and inbound links naturally, rather than forced. This is a concept known as content marketing, and it’s hugely important for good SEO today.
Are you connected with your SEO provider?
Not only is providing quality, relevant content that your customers want, important, but it’s just as vital to be responsive when it comes to your SEO provider. If you have an Atlanta SEO firm that handles this aspect of business for you, interaction is key. Your SEO provider needs to have an intimate knowledge of your company, products, services, and your audience. In a nutshell, connecting and conversing between you and your SEO provider is a must!
It all boils down to the fact that today, search engine optimization is not about building links, as sad as this may make some of us. What it IS about is integrating a strategy which includes outstanding content, social engagement, and public relations. For search engines today (and especially Google), it’s all about the customer experience.
Need help making your small business more visible online? At EBB Web Design, SEO for small business is one of our areas of expertise. We know what it takes to reach the coveted “page one” of search results, and we work closely with our clients to reach outstanding results.Google+