Many people who do not specialize in SEO, web design or any other aspect of online marketing and promotion do not realize that the design of their website can actually impact SEO, or search engine optimization. While you may know enough to know that proper keyword placement is essential, that may be all you really know. Is the design of your website enhancing SEO, or hurting it?
You know that you want to give your readers a good experience, but what about search engine crawlers?
Just like your human visitors, those little web “crawlers” that help the search engines learn what your website is about want a good experience. Is your content well-organized, and optimized for your chosen keywords? Does your website design include search engine friendly navigation? The navigational system and internal linking structure are crucial in effective on-page SEO. Text-based links are best for navigation purposes, so that search engines can “read” them. Linking your pages together using anchor text is also important.
Additionally, as the web begins to trend more toward mobile devices, many cannot support flash elements, another reason to stick with text-based navigation. Be sure that your links take your visitors where they expect to go. For instance, if you have an “about” page on your site, your reader and the search engines expect to find information about yourself or your company.
Are you using keywords effectively?
There are a few key areas where keywords should be placed in order to boost your SEO, including
Alternate text for images
Main website content
H tags – H1, H2, H3
While you want to make good use of your keywords, refrain from “over-doing” it. Search engines (particularly Google) are cracking down on overly-optimized websites.
Friendly URL’s (in other words, URL’s that identify what the page is about, rather than use numbers and characters), image filenames and sitemaps are other areas you should focus on to ensure that your website is SEO friendly.
Never think of website design and SEO as two different concepts, as the two are very much related! Put these tips to work in the designing of your website, and make it easier for both humans and search engines to find.
E.B.B. Interactive is a SEO web design company that can help you build a beautiful website that both search engines and humans will appreciate! Want to learn more? Call us at 877-323-0661 for a free consultation.Google+