Surprisingly, many companies with a website put off implementing effective SEO strategies, for a variety of reasons. Is your company full of excuses when it comes to search engine optimization? Some excuses are almost unbelievable! A prospective customer may say “our website really wasn’t built to attract new business”. What?! Then why was it built? A website is the most important aspect of taking your business online. It is a “storefront” or hub designed to attract interested prospects, gather leads, and sell products/services. What are your excuses?
Here are a few excuses some people use for not implementing good SEO on their websites.
Our niche is too competitive. Well, it’s too bad you look at it that way. Essentially, the world is moving to the internet – and if you aren’t present, your business won’t be profitable. No matter how competitive your industry is, SEO is essential.
Where do we start? Yes, it’s true that most business owners don’t know the first thing about search engine optimization, and getting started can be intimidating. A professional will listen to what you want for your online presence, where you want it to go, your goals – then analyze your situation carefully and do the majority of the work for you.
Our business is new, and we can’t afford SEO right now. The fact is, good optimization is an investment, not an expense that your budget simply won’t allow. This is one aspect of online marketing that absolutely MUST be included in your business plan from the get-go. In fact, it’s the first item that should go on your to-do list!
Fear. Sure, for those who don’t have a clue what it is, SEO can sound like a scary, technical, complex thing that they’ll never understand, or that will be way over their heads. The fact is, it’s not rocket science – and in reality is fairly easy to understand.
What about you? What are your excuses for not having a website that is well-optimized, allowing both your target audience and search engines to find what you have to offer? Without it, you’re absolutely “shooting yourself in the foot”, so to speak, when it comes to leads and profits!Google+