Recent shake-ups such as Google “Panda” and “Penguin” have left many people thinking that SEO, or search engine optimization, is a thing of the past. Nothing could be further from the truth! The fact is, Google and other search engines want to give users a good experience, and weed out junk sites that offer little value to the reader. In essence, Google is favoring websites that are content-rich and built with the concept of helping the visitor find the solution he/she is looking for, rather than “thin” sites that are designed primarily to make money.
While the tactics used in SEO to rank a website have changed, search engine optimization will never die; without it, the engines would have an impossible time delivering targeted results to searchers. For example, how would Google find a website when a user keys in a phrase such as “healthy diet for diabetics” if those keywords were not used in the content? It would be impossible. However, keyword spam is not an acceptable practice, so it’s a good idea to avoid “stuffing” your content, and to use variations of your keywords.
When it comes to current SEO practices, here’s what Google doesn’t like:
Inbound links that don’t look natural. Buying hundreds or thousands of inbound links is not recommended! Google favors “natural” inbound links that are created because others find your content worthy of sharing.
“Thin” sites in regards to content. Websites that have very little valuable, unique content and rely on a high number of inbound links will not be favored.
Affiliate sites that are heavy with affiliate links, banners and ads, but light on content.
Blackhat tactics, such as trying to “hide” keywords by matching the text to the page background color, therefore making it invisible to the reader, but apparent to the search engine crawlers. Again, packing the content with keywords to the point that it doesn’t flow and read naturally is a no-no.
What Google DOES like:
Quality, original content that’s useful to the reader, and frequently updated.
Links that are obtained naturally, because your content is share-worthy and others want to link to it because it is useful or interesting.
Including social media in the mix. There is no better way for your content to go viral than through social networking sites like Facebook, Twitter, Pinterest, etc. Optimizing content across a variety of channels such as PR sites, blogs and social media should be a priority.
Is SEO dead? Absolutely not, and it never will be. Just like everything else in life, the way we do things changes, and you simply have to adapt to the newest trends.
E.B.B. Interactive is a full service SEO marketing company based in Atlanta and Honolulu. Need help with your SEO campaigns? Call 877-323-0661 for a free consultation to see how we can improve your search visibility.Google+