Our Atlanta SEO professionals understand that many people believe SEO (search engine optimization) is no longer effective following the many Google updates over the past year or so. Hogwash! While things have definitely changed, optimizing is just as important as ever – it’s just the way we go about it that has changed. Essentially, think of SEO as an idea that’s ever-evolving, not a ‘set it and forget it’ tactic.
What’s out? Over-optimizing for keywords and search terms. Building as many links as possible, regardless of the quality or relevance of the sites that are linking to you. Internal links utilizing exact-match keyword phrases. The point is, Google wants to know that a website’s goal is to deliver relevant, useful information to the user, rather than attract the attention of search engines. It’s all about people!
What’s in? Quality content is still KING; after all, it’s what the internet is made up of. When people are looking for information about a service or product, they don’t want garbage. Unique, engaging content is one of the most important factors in effective SEO today.
Keywords are still important, but the way we use them has changed. Keyword-rich domains and links have lost their relevance – and trying to incorporate keywords in every nook and cranny can actually get you penalized.
Social signals play a huge role in achieving a higher rank today. With the explosion of social media and number of people engaging on sites like Facebook, Twitter, LinkedIn and Google+, participating is essential to a higher ranking. Google pays attention to the number of shares, tweets, and likes a URL gets. If so many people are liking and sharing, it must be good, right?
Sure, we understand that for many people, keeping up with what works in search engine optimization and what doesn’t seems impossible. Outstanding web design coupled with effective content marketing and social media engagement can produce amazing results!
At EBB Web Design, we’re an Atlanta SEO company who knows what works. Let us help boost your company’s website to the top!Google+