Many business owners believe SEO is just too costly, although it actually provides the best ROI of any marketing you can invest in. Often misused and misunderstood, those who aren’t professionals in search engine optimization can actually derail their marketing efforts by implementing tactics that aren’t useful, or not implementing those that are essential. What are some of the most common SEO myths and misconceptions? Let’s take a look.
All I need is links, on-site SEO isn’t necessary. WRONG! While you do need quality, relevant links, Google now looks at content more than ever before. You must have quality, unique content on your site, and meta tags/titles should be optimized.
I had a web designer develop my site, so it’s already optimized. While it is true that some web designers are also skilled in SEO, this isn’t always the case. Many web developers simply design a website, organizing its content, developing a color scheme, graphics and other elements that give a site appeal, the proper look and feel. Never assume that because your web designer has completed the design, your site is optimized for search engines.
I’ll just work on submitting my website to as many search engines as possible. Unfortunately, many companies charge for search engine submission which is truly a total waste of good money! The fact is, most people don’t even know of any other search engines other than Google, Yahoo and Bing – and they find your site regardless of whether you submit them, if you’re using effective SEO practices.
I can use SEO software and it will be automatic – and cheaper. No, no, no! Software cannot think for you. While there are some useful plug-ins, apps and other tools that help you in regards to keyword research and link building, the fact is good search engine optimization requires a human mind. Rely on automated software, and you may just find you’ve made it impossible to achieve a high ranking.
I’ll be on page one, guaranteed. No SEO firm can guarantee a page one ranking, although they should be able to guarantee substantial improvement and a time table in regards to when your website will begin ranking higher. Most firms can also give you a general estimate of how high you can expect your website to rank. Given Google’s secrecy and constantly changing algorithms, no one can guarantee a number one (or page one) ranking.
While SEO isn’t cheap, it’s one investment you should definitely consider. If you aren’t sure you know what works and what doesn’t, or you don’t even understand it to begin with, it’s best to put your business in the hands of those who help websites rank higher every day.Google+