Much like the old 1964 Bob Dylan song “The Times They are a Changin,” the same is true of SEO trends for Atlanta businesses. If you’ve been around for a few years, you probably remember when keyword optimization and lots of inbound links were all it took to be found online. Today, these same strategies can land you in deep trouble – and nowhere to be found online. So, what are the strategies that work today?
A mobile-friendly website is THE most important thing! Desktop and laptop computers aren’t used today nearly as frequently as they were a few years ago as society continues to move toward smartphones, tablets, and other mobile devices. Now that the world is going mobile, it’s important to get on board with in-app and social searching as people go far beyond traditional mobile usage and search apps like Facebook for their wants and needs.
Voice-activated search. Yes, things are progressing from typing in a search query to actually saying what we’re looking for. According to Google, about 20% of searches are voice-activated. Now it’s up to business owners (and their SEO firms) to determine not only what local searchers may be saying in searching for information, products, or services, but how it’s being said. It’s the wave of the future in SEO, and it’s why things like schema.org structured data markup for semantic search are so important within your website.
Content curation – aggregation. Aggregation simply means collecting content that’s most relevant and recent into a blog post or article. Today, people love to receive information, promotions, news, etc. about their topic in a way that’s “right now,” live, as it happens. Whether aggregated content is right for you depends much on what your company markets and your brand. One example of aggregation is “Moments,” an idea Twitter formed that makes it possible for Twitter users to experience events in the moment, as they’re happening, whether advertising or user-created information.
While all of this may sound Greek to you as a business owner, it’s vital to keep up with SEO and what works. Otherwise, your company will be one of the millions that sink lower into the immense depths of a bottomless Internet!
At EBB Web Design, our Atlanta search engine optimization team understands that today’s web is a much different one from that of even a year or two ago. Contact us today and expect great results!Google+