Many Atlanta business owners wonder whether it’s worth the effort to start or maintain a Facebook page for their small to medium-size business. While there have been lots of rumors that Facebook is “dead” when it comes to business (and you know how rumors are), the truth is SMBs absolutely should maintain a Facebook page! Why? The answer’s a bit complicated, but trust us – and keep reading.
Facebook is the ideal platform to prove that you’re a vital business to potential customers or clients. Consider if you were looking for a service or product, and decided to go to a company’s Facebook page only to find it’s been six months or a year since the business has posted. What would you think? Probably not that the company is a trusted, thriving business that’s loved by its customers! On the other hand, if you see the company posts regularly (several times a week), you’re much more likely to come to the conclusion that the company wants to keep in touch.
You may not be aware of it, but recent studies have found that about 67% of SMBs consider Facebook the most important tool for social marketing when it comes to business-to-consumer (B2C) marketing. In fact, most small and medium-size businesses find it much more effective than maintaining a blog, although we think both are essential.
The benefits of Facebook are many and include increased brand exposure, increased traffic, lead generation, gaining market insight, even building a following of loyal fans. Are you beginning to see the importance of maintaining your Facebook page?
Not only should you post regularly, providing fans and followers with relevant information and news, it’s also important to encourage clients to share reviews on your business page. Lots of consumers make a decision as to whether they will do business with a company based on their Facebook reviews!
At EBB Web Design, our Atlanta marketing specialists can help you with all of your social marketing needs, including maintaining your Facebook page if you don’t have the time or resources. Contact us today, and soar to the top of your competition!Google+