If you have a small business in Atlanta, you may be one of the many who believe that, unless you sell products on the Internet, you don’t really need a website. This is one of many misconceptions – and the fact is, it’s hogwash! Nearly every business today benefits from a website, regardless of size or industry. As Atlanta web designers, we’ve included a few points below that will open your eyes regarding the myths and truths of small business websites.
Are you of the opinion that if you don’t sell products online, you don’t need a website? Why would you need one? We have a few reasons. First, with the ever-growing popularity of mobile devices and the fact that most people look up a business’s phone number or location online, you’re likely to lose potential business. Not many people use the good old Yellow Pages today! Second, a business website can provide potential customers with lots of information about your product, service, or industry – information not usually found in a phone book, social media pages, or online directories like Yelp. Persuasive content can encourage those in your geographic area to come into your business and see what you have to offer.
Maybe you have a website, but you don’t really see the need to promote it. Really? Potential customers don’t usually land on a website by accident, especially one that isn’t promoted. Without promotion, it’s not likely your website will be found by customers, as promotion is what actually helps websites rank high on search engines. So, if no one finds it, what good is it? There are some easy ways to promote your small business website, which will in turn increase its popularity and traffic. Consider:
- PPC (Pay-per-click) advertising, for instance Google Adwords
- Posting engaging and informative articles on a company blog each week
- Sharing your new blog posts via social media
- Submitting press releases
- Writing an occasional article as a guest post for another company’s blog in a relevant industry – this increases your exposure
It really isn’t that hard to promote your website – just a little time and effort can really make a difference in traffic and conversion rates!
Think your business website doesn’t need content? Think again. In the eyes of Google, the king of all search engines, high quality content is the single most important thing of everything you find on a website. When potential customers visit your website, they’re there for a reason. Visitors either want to learn something, get information about a product/service, or make a purchase. Make sure your content delivers what your visitors are looking for.
Why not just use one of the free website builders or templates to build your website yourself? There are too many reasons to list them all here, but the most important is that your business website will mirror thousands of others who look just like yours. This presents your business in a less professional light, and many of the “freebies” are loaded with advertisements you don’t have the option of controlling. Malicious code is another possibility. Stay away from “free,” and remember you get what you pay for. When you pay nothing, what do you get? Exactly! Nothing.
At EBB Web Design, we can list a hundred small business website myths and tell you the truth. Every business needs a website in our world of modern technology. If you’re a small business owner in the Atlanta area, give us a call to find out how you can take your business to the next level!Google+