Many people are still a bit confused about social media marketing, and how it can propel their business’ success online. Most know how important SEO is, but don’t really understand how social media marketing works into the mix. If you’ve been online for any length of time at all (either through your PC or mobile device), or watch television for even 5 minutes a day, no doubt Facebook and Twitter aren’t foreign to you. Here’s a short tutorial on how both social media marketing and SEO work together to give your business excellent exposure.
Simply put, social media marketing is the process of using social media sites (i.e. Facebook, Twitter, Digg, Delicious, Foursquare, LinkedIn, etc.) to gain attention or traffic to your business. The term “social media” is broad, and encompasses a wide scope of sites where groups of people who are radically different may “hang out.” For example, Facebook allows for the whole gamut when it comes to networking – joining events, sharing updates about your business/personal life, sharing photos, even paid advertising (similar to Google Adwords).
Twitter works a bit differently. With Twitter, users send out short updates or “tweets” once a day, once a week, or dozens of times per day. LinkedIn is an arena where business professionals hang out. Anyway, back to social media marketing and SEO. Even though it may be hard for many to understand how, the two are very closely related – in fact, thisclose.
How SEO And Social Media “Connect”
Many use social media to build links, and everyone knows that inbound links are important for effective SEO. People on sites such as Facebook also frequently use the site to find social media content.
Not too long ago, Google, Yahoo, Bing and Ask were a few of the only search engines given much thought to. Today, while Google still remains #1, social media search engines come in line immediately after Google, even before Yahoo and the other formerly “big” search engines.
Now, we realize that people don’t generally go to Digg or Delicious, or even Facebook looking for something. Instead, they go to these social media sites to “discover” things. In our book, discovery and search are very closely related. In discovery, many people tend to browse – and that is a form of search. Essentially, discovery is a type of search behavior.
In search marketing, it’s crucial that you don’t overlook the power of social media search engines. Today, think of both SEO in terms of being found in Google as well as the other traffic “powerhouses,” social media sites. Not to mention the fact that social interaction on these sites send signals to the search engines that indicate how relevant and popular a site is. The more you “relevant” and “popular” you have in your website’s recipe, the higher up in the search engine rankings you go.
Spread your efforts evenly through good SEO tactics and social media marketing for the most exposure and greatest visibility. Don’t be tunnel-visioned! Social media marketing simply works.
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