Considering that one-seventh of the world’s entire population is now on Facebook, it’s easy to understand why social media should be one aspect of your online marketing plan. A few years ago, social media and SEO were two separate entities entirely. Today, they go together like peanut butter and jelly!
Here’s why it’s vital to your company’s success to integrate your social media and SEO efforts:
SEO as it was once approached isn’t effective today. Once upon a time, optimizing a website for specific key terms in the body of the content, meta tags, and page titles, along with an aggressive link building strategy, was all it took. Today, this exact same approach will likely find your website at the bottom of the heap (in other words, it won’t be found at all)! Search engines, in particular Google, are sick of low-quality sites that are designed not for the purpose of meeting the users’ needs, but ranking high in search results instead.
Social signals are key today in how websites rank. When followers “like” your post on Facebook or re-tweet your tweet on Twitter, Google knows what you’re sharing is engaging or informative; the more your blog posts, articles, and videos are shared via social media, the stronger the signals for search engines. If that many people like your stuff, it must be great, right? Participate in social media, and you will likely find your site soaring toward the top of your competition.
Keywords are becoming less important all the time. In fact, quality, relevant backlinks and informative content that engages and informs the reader are far more important than content that has the “right” keyword density. Social media can play a critical role in obtaining these all-important backlinks!
Ultimately, there is strong proof that social presence and search engine optimization are no longer mutually exclusive. Focus your efforts on both fronts, and you will enjoy a far greater level of success and visibility online.
At EBB Web Design, our Atlanta SEO experts always have a finger on the pulse of online business! Let us help with your internet marketing efforts for amazing results.Google+