Social media marketing is definitely important for the success of businesses today and building your brand, but it isn’t all about advertising and promotion. In fact, this is a mistake many companies make – being too “pushy” in terms of promoting. You want to make yourself and your company relatable, and our Atlanta social media pros know just how to go about it. Here are a few secrets we think you’ll find useful – and it makes the task of coming up with something for your social media pages a bit easier!
Of course it’s important to post links to your latest blog articles, case studies, info about a new product or service, etc., but you don’t want to come across as hard-selling. You’ll be more relatable, and therefore likely viewed as more trustworthy or reputable by sharing:
Your company’s eco-friendly efforts. Whether your employees recycle aluminum cans or you’ve installed water coolers that are eco-friendly, share your “green” efforts – your followers will likely share some of their own with you.
Recipes. Who doesn’t love food? Set a schedule whether it’s once a week or month, and share some of the recipes that are your staff’s favorites. This gives people a “glimpse” into your company and staff.
Your interest in the community. It speaks highly of your company when you’re a voice of the local community, whether you share news of a recent victory of a local sports team or about a new company coming to town. Show that you’re on top of the local news and involved!
Announcements of new hires. Hired a new employee recently? Why not share this news along with a brief biography and picture? Make things even more interesting by including something fun or unique about the new employee, such as the fact that he/she is passionate about skydiving, snorkeling, etc.
Charities you’re involved in. If you’re involved in a local or national charity or two, share any news and be sure to focus on the charity or cause rather than making it about your company.
There are lots of ways to make your social media efforts worthwhile in terms of building your brand, reputation, and potential customers’ trust in your company. While you absolutely have to do a certain amount of promotion and selling, find ways to make it more relatable so that people realize there is a real, caring person behind the business.
At EBB Web Design, our Atlanta digital marketing team specializes in social media for Atlanta companies, and has what it takes to help you rise to the top online whether you need assistance with content development, web design, social media, creating a blog, or more.Google+