As an Atlanta area business owner, you may have your own personal Facebook, Twitter, or other social media accounts. Participating is fairly easy, so why not take care of the social media marketing for your business yourself, or appoint an employee or staff member to do it? The truth is, when it comes to social media for businesses, social media can be a good thing – or a bad thing.
There is no doubt that businesses can reach more customers, build their brands, and establish trust through social media, but it has to be approached the right way!
Strategic publishing is a must. Companies can’t post blindly, planning and research are important. What you want to avoid are disjointed posts and sporadic posting, for instance posting once a week, four times a day, or just whenever you feel like it. Posts should be for the most part related to your business and the industry, without being overly promotional.
Employees mean well, but could make costly mistakes. It is a HUGE no-no for businesses who use social media to post anything that could come across as racist, bigoted, or discriminating. For most businesses, it’s also good to stay away from politics and religion. Inappropriate posts could create costly problems for your company!
You have the opportunity to make your brand legitimate in the eyes of consumers. For the most part, websites don’t change much, other than perhaps adding a blog post every so often. Social media platforms make it possible to stay connected with consumers regarding what’s going on in the industry, new products, news within your company, etc. Essentially, you can establish a ‘voice’ that makes your company real through posts, photos, videos, and more.
It’s easy to see why social media for your business shouldn’t be approached in a haphazard fashion. Social media is power, and it’s power you don’t want to use the wrong way!
Atlanta businesses can count on EBB Web Design for social media marketing that’s effective, attracts new customers, and helps legitimize your brand. Give us a call today!Google+