No doubt as an Atlanta business owner you already know social media is HUGE, regardless of whether your company participates or not. What do you hear on nearly every newscast each day? ‘Like’ us on Facebook or follow us on Twitter. Why is this? It’s simple – it works, and in more ways than you may realize. Is it worth the time and effort to figure it all out – the setup, what and when to post, etc.? You bet it is. Our social media marketing pros have a few tips to make it easier and help you understand why it’s so vital to the success of your business online.
First of all, make sure your posts are visual. No doubt you already know the importance of engaging content, however adding a visual element attracts even more attention. You probably don’t know it but when compared to the average posts, those with photos on Facebook generate over 50% more Likes! So, how do you go about it? It’s simple, really.
Find attention grabbing images that are relevant to your content and post them on whichever social platforms you use. It’s a good idea if you have someone who can take unique photos for you, but you can find some online as well. What you want to avoid is copyright issues. Another way to get around this problem is by working with a digital marketing agency who has access to tens of thousands of royalty-free images.
Does when you post matter? Absolutely. It’s not a good idea to post just whenever the mood hits. What you need to know is what time of day or night (or even what days of the week) your key demographic is most active on Facebook, Twitter, or the social platforms you use.
Overall, more people tend to engage in social media as the week wears on toward the weekend, and in the afternoons. One little trick is to try posting at different times and monitoring which seem to get the most engagement. Much of achieving success with social media is due to trial and error, so have patience! Common sense comes in handy, too, as you would already know if your target audience are those who generally work 8-5, Monday through Friday – they’re probably not active on social media channels at midnight or 1 o’clock in the morning.
Small businesses in Atlanta can definitely take care of social media, however if you just don’t have the time or doubt your ability to get a good grasp on all of the aspects of this type of marketing, it’s definitely a good idea to let the professionals help you step it up a notch or two! At EBB Web Design, our social media team is ready to help you ace it!Google+