As a business, you know the importance of being recognized online today. When it comes to advertising on Facebook, marketers are spending big bucks – billions, in fact. Why would businesses spend so much on Facebook ads? It’s simple – because they’re effective. Facebook ads offer almost unlimited options when it comes to targeting, however the most vital element (and unfortunately overlooked) is a great ad creative for a native look and feel. Could ad creative help your brand reach a far greater level of success with Facebook? Absolutely!
With the customer marketing funnel, there are basically three stages; the tips below will help your business achieve your goals through Facebook ads.
Awareness is the first stage. How can you accomplish anything at all without capturing the attention of your audience? With Facebook ads the images are visually engaging, which captures the eye and attention of your audience. It’s important to note that developing an original creative that’s unique from other social campaigns is vital to making your ad one that stands out – an ad viewers can’t help but click on!
Consideration comes next. Second in the three stages is hooking the viewer. When someone has paused to consider your ad, what works to reel him/her in? Words that are powerful. The text of your Facebook ad should highlight not only the unique benefits of your product or service, but communicate a sense of urgency as well. To make sure the viewer takes action, include a CTA (call-to-action) within the first 90 characters of your ad. “Free shipping”, “buy-one-get-one-free” and other incentives/promotions also encourage consumers to click now – and buy.
The decision is the final of the three stages. Is your landing page clear and specific to what your ad promises, or could it be confusing to a potential client? Once you’ve included text that inspires and images that entice your audience, it’s vital to think about what will ultimately make the viewer click on your ad. Facebook offers advanced options when creating ads based on interests, behaviors, demographics, and more. When your ad creative is outstanding, it’s simply a win-win.
Updating creative frequently is important to your success with Facebook ads. Consider updating each week, and be sure you’re always entertaining your targeted audience with fresh creative. Also, make certain you’re up-to-the-minute on the latest trends to ensure your ads pop.
At EBB Web Design, our Atlanta digital marketing professionals are talented when it comes to social media strategy and building brand awareness. For all of your digital marketing needs, count on our team to stand apart from the rest.Google+