These days, it’s hard for companies to know what works and what doesn’t in terms of digital marketing; it seems that how things are done changes at such a rapid pace, it’s hard to keep up! One thing is for sure: by diversifying your digital marketing strategy and not putting “all your eggs in one basket,” (specifically Google) you can enjoy more traffic, more sales, and more success. As trusted Atlanta digital marketing professionals, we have a few suggestions to make your online marketing easier, and more effective.
There is no doubt Google is still “King” when it comes to search engines, but statistics show that traffic from organic search has decreased in recent months. Still, engagement remains steady in terms of potential customers remaining on websites for extended periods of time, reading, wanting more. What’s up? Many of these visitors come from other search engines including Yahoo!, Bing, and Ask.com. In addition, social media is playing a huge role in engagement and building brands/visibility.
Diversify!!! When we were talking about not putting all your eggs in one basket, this includes not leaving the entire future of your business up to Google. Social marketing is essential today, particularly when you engage with the heavy hitters including Facebook, Twitter, and Pinterest. Today, your involvement in social media has much to do with not only how well your website ranks, but how prospective customers see you, how much they trust you, how well they feel like they know you. Social marketing is one of the most important components of SEO today!
Consumers are always connected today. How often do you go somewhere and NOT see someone (or several people) checking their phones? Rarely. As a company, you should be concerned that people DO share their thoughts (even about you) with their social buddies. In addition, they believe that you, as a company, should be socially responsible. In essence, today’s businesses must be more than a static web page or “brochure” online, you have to engage!
The takeaway here? Reach out to others and build a significant social presence. Google may be important, but other elements of your digital marketing strategy are just as important, if not even more so.
At EBB Web Design, we know the times are a-changin’! Our qualified team of marketing professionals are ready to help you understand what works today, and implement a strategy that will build brand loyalty, increase visibility, and enhance your overall marketing success. Give us a call today!Google+